01 Printed Matter + LitLit
02 Hotel Mökki
03 Aperture Foundation
04 The Real, Virtual & Imaginary
05 Esmé
06 Mental Health America
About ︎︎︎
👋 I’m Roxy Chen, a foodie, part-time traveler, music lover, and friendly graphic designer who loves crafting delightful experiences. Thanks for being here :) About me ︎︎︎
Contact ︎︎︎
Say hello at roxy.chen2425@gmail.com or
find me on LinkedIn. Let's get in touch :)
©2024 Roxy (Xinyi) Chen. All Rights Reserved.
︎︎︎ Art Direction
︎︎︎ Hospitality Identity
︎︎︎ Motion Design
︎︎︎ Editorial Design
︎︎︎ Web Design
︎︎︎ Spatial Design
︎︎︎ Hospitality Identity
︎︎︎ Motion Design
︎︎︎ Editorial Design
︎︎︎ Web Design
︎︎︎ Spatial Design
Hotel Mökki is designed to reflect Vuori’s greater focus around the meaningful relationships between people, their fitness, and their nearby nature.
Here Mökki embraces California’s leisure, fun-loving, and active lifestyle by connecting the coastal aesthetic and sport culture under one roof. Its motivations for people’s wellbeing and contentment are fueled into the service and community, poised to help travelers stay fit and happy with a more holistic approach.
Invaluable experience was gained in developing an extensive visual system that is flexible and mirrors the care,
quality, and outdoor-focused nature of this hotel. The entire creative process also helps me view things from the
audience’s perspective and understand what it takes to launch a holistic hospitality product.
View Process ︎︎︎
Mökki, Finnish for cottage, usually found in the woods or next to the water. Located in Point Reyes, a pristine peninsula famed for both cultural and natural highlights, Hotel Mökki offers the slow escape in the countryside, to relax, to unwind, and to enjoy all the facets of the true nature.
Mökki’s identity is built around the image and connotations of the getaway cabin, drawing from the brand name. The logo is activated and ever-changing, representing a constantly evolving retreat place for people to return to nature.
Postcards ︎︎︎ ![]()
Lookbook ︎︎︎
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Starting with the bright and dynamic print-based media, together the postcards and lookbook build a shared experience that communicates the quality, care, and outdoor-focused nature travelers will come to associate with Hotel Mökki.
In-Room Collateral ︎︎︎
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Dining Experience ︎︎︎
Mökki’s room collateral, amenities, and dining experience utilize the welcoming and uncomplicated patterns and constructions that epitomize graphic, typographic, and textural nuance in different contexts.
Spatial ︎︎︎
Maintaining this humble, nature-driven, and free-spirited direction, the spatial environment also exemplifies Mökki’s dedication and love for nature, health, and people by tackling the brand from physical communications to both interior and exterior design.
Media ︎︎︎
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Mökki’s screen-based media is built around playful, sleek, and beautifully balanced layouts that keep the viewer’s attention on its message and service, allowing the visuals to reveal themselves to like-minded travelers.